This TED talk shows Andrew Stanton, a writer on Finding Nemo, Toy Story, and Wall-E, speaking on what makes a great story.
My favorite bit from this video is the idea of not giving your reader/player/audience the number 4, but rather giving them 2 + 2, and allowing them to arrive at 4 on their own.
I am also a fan of the definition of drama as anticipation mingled with uncertainty.
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